3月25日，REGZA越南工厂在当地政府、战略股东以及合作伙伴支持下正式开工投产。作为海信东南亚战略的核心电视生产基地，主要辐射东南亚及欧盟市场。工厂通过智能化生产体系与本土化创新，持续输出多样化、高品质家电产品，标志着海信在东南亚市场的属地化运营进入规模化新阶段。

On March 25, REGZA's Vietnam plant was officially put into operation with the support of the local government, strategic shareholders and partners. As the core TV production base of Hisense's Southeast Asia strategy, it mainly radiates the Southeast Asian and EU markets. Through intelligent production system and localized innovation, the factory continues to output diversified, high-quality home appliances, marking a new stage of large-scale scale of Hisense's localized operation in the Southeast Asian market.

REGZA越南工厂首期投资建设‌覆盖生产、质检、物流全流程。二期扩建将进一步引入本地化注塑、包装等配套产业投资。海信越南REGZA工厂通过本土化生产结合柔性制造体系，缩短供应链响应周期，匹配市场需求变化，为区域市场提供高性价比产品解决方案。

REGZA Vietnam plant covers the whole process of production, quality inspection and logistics since the first phase of investment. The second phase of the expansion will further introduce local injection molding, packaging and other supporting industry investment. Hisense Vietnam REGZA plant shorens the supply chain response cycle through localized production combined with flexible manufacturing system, matches the changes in market demand, and provides cost-effective product solutions for the regional market.

REGZA越南工厂不仅是制造基地，更是技术落地与需求响应的枢纽。通过整合全球资源与本地化研发能力，工厂将推出适应当地需求的产品系列，进一步优化用户体验。

The REGZA Vietnam plant is not only a manufacturing base, but also a hub for technology landing and demand response. By integrating global resources and local R&D capabilities, the factory will launch a product range tailored to local needs and further optimize the user experience.

2025年下半年，全球首款量产RGB-MiniLED电视116UX、100UX，以及畅销全球75国的海信U7系列和东芝Z770系列旗舰产品也将登陆越南及东盟其他市场。海信将持续投入资源，让技术创新与本地需求深度结合，为消费者创造更美好的生活体验。

In the second half of 2025, the world's first mass-produced RGB-MiniLED TV 116UX, 100UX, as well as Hisenes U7 series and Toshiba Z770 series flagship products that sell well in 75 countries around the world will also land in Vietnam and other ASEAN markets. Hisense will continue to invest resources to deeply integrate technological innovation with local needs to create a better life experience for consumers.

海信目前已在全球设有30个研发中心、36个工业园区和生产基地，设有64个海外公司和办事处，初步形成了全球研产销一体化的“5+1”区域中心布局。REGZA越南工厂作为海信，第35座制造基地，将与越南本土企业共同推动同奈省的经济发展；同时，搭建本地人才培养体系，让本地人才成为工厂管理队伍的主力军。

At present, Hisense has set up 30 R&D centers, 36 industrial parks and production bases around the world, and 64 overseas companies and offices, initially forming a global research, production and marketing integration of the "5+1" regional center layout. As Hisense's 35th manufacturing base, REGZA Vietnam will work with local Vietnamese companies to promote economic development in Dong Nai Province. At the same time, build a local talent training system, so that local talents become the main force of the factory management team.

2025年，海信成功成为世俱杯全球官方合作伙伴，将借势加速品牌推广，进一步夯实市场根基。未来，海信将努力加速实现“打造百年海信，成为全球最值得信赖的品牌”的企业愿景，为全球亿万家庭创造更多美好，带来更多幸福。

In 2025, Hisense has successfully become the official global partner of the Club World Cup, which will take advantage of the momentum to accelerate brand promotion and further consolidate the market foundation. In the future, Hisense will strive to accelerate the realization of the corporate vision of "To be a century-old company, and to become the most reliable brand in the world", and create more beauty and bring more happiness to hundreds of millions of families around the world.

来源：HisenseASEAN